Soil Reef LLC (SR) is an integrated biochar product development, marketing and sales company. Our VISON is a world where biochar products are valued for their environmental, social, and economic benefits. That point in time where biochar products are widely recognized, understood, and used domestically and in commercial applications.
MISSION – Soil Reef LLC, through the marketing and sales of its Soil Reef™ branded biochar products, will pursue an opportunistic approach to being active in the many application markets with a focus on “soils”. Initially, most sales and sales leads are expected to be generated through our web site and Amazon listing activity. Consistence in the “first-quality” product properties will be maintained, as this benefits the brand awareness and supports higher pricing. This user base will lead to commercial sales, and leverage the future addition of a production plant.