Experience the Benefits

of Soil Reef Biochar

Watch Your Garden Order Now

Soil Builders

Doing Well by Doing Good

The Biochar Company (TBC) is an integrated biochar product development, marketing and sales company. Our mission as a company is to revitalize the planet, inspire action and generate mutual value by empowering people.

Our biochar and biochar-blended products improve human well-being and address soil, water, air and carbon challenges. Every product we make has a positive and compelling story to tell and we turn environmental negatives into value creating business opportunities.

The TBC management and advisory team is comprised of talented and experienced industry leaders ranging in skills from sales and marketing, project management, to research and development – in fields ranging from biochar, farming and agriculture, traditional and alternative energy, to carbon credits and financial services.

Our leadership in this emerging market of bio-based carbon products is due to our collective experience of over 40 years. Our industry leading team has built a premier suite of brands and companies including Soil Reef™ brand biochars and blends, Biochar Bob®, Biochar Solutions, Biochar Reclamation Labs and Hawaii Biochar Products.

TBC's umbrella of companies have had many successes include launching biochar projects from Hawaii to Canada to the continental U.S., highlighted by the first carbon negative biochar mine reclamation project in the world with the U.S. Forest Service in Colorado. TBC’s Soil Reef™ products: are sold in Whole Foods and garden centers; are a leading biochar product sold online; and are used in the largest organic rooftop farm in the U.S., the Brooklyn Grange, and premier botanic gardens such as The Chanticleer in Pennsylvania.

Jeff Wallin - Co-founder & Chief Executive Officer

Jeff Wallin

Co-founder & Chief Executive Officer

  • One of the country’s foremost biochar entrepreneurs and visionaries
  • Head of business strategy, business development & stakeholder management
  • Founder of The Biochar Alliance
Fernando Migliassi - Chief Marketing Officer

Fernando Migliassi

Chief Marketing Officer

  • Partner of the EcoTechnologies Group; predecessor to The Biochar Company
  • Head of marketing strategy development and implementation
  • Entrepreneur, enterprise executive, BA in Economics and MBA
Morgan Williams - Chief Science Officer

Morgan Williams

Director of Research

  • Co-founder Biochar Solutions, Inc.; now part of The Biochar Company
  • PhD Soil Science (’14), Chancellors Fellow, Environmental Systems Dynamics Lab,
    University of California at Berkeley, and BS in Biology/Chemistry
Jonah Levine - Director of Sales

Jonah Levine

Director of Sales

  • Co-founder Biochar Solutions, Inc.; now part of The Biochar Company
  • Head of product sales and market development
  • BS in Applied Ecology, MS in Telecommunications & Utility Engineering
Bob Cirino - Director of Social Impact

Bob Cirino

Director of Impact

  • Head of social media, education and outreach as "Biochar Bob"
  • The Biochar Alliance spokesperson and board member for several non-profits
  • Researcher ('15) Environmental Soil Science & Biology, University of Delaware
Andrew Harley - Co-founder Biochar Reclamation Labs (a TBC company)

Andrew Harley

Co-founder Biochar Reclamation Labs (a TBC company)

  • 25-years experience in soils science research and project implementation
  • Head of biochar reclamation market development and management
  • Degrees in Geology and PhD in Soil Geochemistry