Industry Leaders Merge Under The Biochar Company Brand to Accelerate Biochar Market Growth, Social Impact and Carbon Drawdown
Berwyn, Pennsylvania – The Biochar Company and Biochar Solutions Inc. today announce the merger of their companies; two of the nation’s premier biochar businesses. “In an industry with challenging hurdles in product availability, distribution, and scalability, this merger creates a company uniquely positioned to overcome these barriers and deliver highly effective products to a wider client-base, at a lower price-point, while pioneering industry leading social impact initiatives”, said Jeff Wallin, The Biochar Company’s chief executive officer.
Wallin is energized to lead the combined company, which will continue to be named The Biochar Company (TBC) and be headquartered in Berwyn, Pennsylvania. This dynamic management team, which includes Morgan Williams, Biochar Solutions Inc.’s (BSI) co-founder and CEO, will guide industry leaders from both companies to tackle untapped market opportunities that solve today’s challenges in soil, water, and climate. Biochar, a porous charcoal product, is a natural substance, sustainably sourced from underutilized biomass that can last for hundreds to thousands of years in soil; hold water and nutrients; and catalyze biological and chemical environmental functions.
The Biochar Company has developed a line of Soil Reef™ branded biochar products available in retail, online, and bulk. With pre-spring e-commerce sales up 416% this year, and a consecutive three-year overall company growth of 300% year-over-year, the merger will accelerate growth and create even stronger market positioning.
“In such a rapidly expanding industry, it’s evident that combining the strengths of TBC and BSI into one coordinated effort uniquely positions us for continued growth and impact—we couldn’t be more excited. The merger opens new doors for both teams to develop more effective products, hone in on market-driven services, and create powerful brand experiences,” says Morgan Williams, now head of research and development and a company board member. “BSI and TBC share the common goal to deliver carbon negative solutions to the world advancing us in our finalist position to win Sir Richard Branson’s $25 million Virgin Earth Challenge.”
Wallin is equally enthused noting that “joining with an organization that has successfully pioneered work in industry market development, especially so in soil reclamation work, will strengthen our company’s ability to serve the needs of our ever-expanding suite of clients.” Additionally, Wallin continues “the merger is naturally symbiotic by combining TBC’s social impact drivers, Biochar Bob and The Biochar Alliance, with BSI’s position in the Virgin Earth Challenge—we’re on the edge of our seats every day.”
Over the past seven years, TBC’s umbrella of companies have had many successes including launching biochar projects from Hawaii to Canada to the continental U.S. Now, with the joining of BSI, the list of successes is highlighted by the first carbon negative biochar mine reclamation project in the world with the U.S. Forest Service in Colorado. TBC’s Soil Reef products are sold in Whole Foods Markets, in regional garden centers, is a leading e-commerce brand, and is used in the largest organic rooftop garden in the U.S., the Brooklyn Grange.