Blog Archives

Soil Reef Biochar Is Making An Impact With Its Products, Partners & Top Selling Biochar Brand

Berwyn, Pennsylvania – The Biochar Company, creator of Soil Reef™ branded biochar and biochar-blended products, announces that its products have been sold in all 50 states of the U.S. as well as Canada and Mexico. “By focusing on a multi-pronged strategy of selling direct-to-consumer through our website and, as well as business-to-business and select private labeling partners, we’re very pleased to see that the momentum we began building last year is carrying through strongly into 2014”, said Jonah Levine, Director of Sales for the company.

“From the very early days of our company’s history, we’ve understood the importance of building strong strategic partnerships in order to establish a solid foundation for growing our business and the industry as a whole system”, notes Jeff Wallin, CEO of The Biochar Company (TBC). “As highlighted in our recent profile in Inc. Magazine, collaboration is king and we’ve been very fortunate to partner with several key players and leaders within their respective categories”, adds Wallin.

Soil Reef biochar is a natural, high-carbon porous charcoal product, sustainably sourced from underutilized biomass, able to last for periods ranging from decades to centuries in soil providing long-term transformation, including improved ability to hold and release water and nutrients. Soil Reef is made specifically to catalyze beneficial biological and chemical functions in soil, greatly improving fertility.

Beginning in 2011, The Organic Mechanics Soil Company (OM) partnered with TBC to provide both product bagging and blending services for TBC’s Soil Reef Pure (100% biochar), Soil Reef Gardeners Blend (50% biochar 50% compost), and custom blended products. OM is also a TBC customer who utilizes Soil Reef biochar in one of its own proprietary blended products, the Fuhgeddaboudit! Root Zone Feeder Packs, that contain biochar to provide a home for the mycorrhizal fungi in the product. Together, both ingredients enhance yield in the garden and complement the entire line of OM products. “Jeff and the team at TBC are biochar and soil pioneers and we look forward to creating meaningful impact with them for many years to come”, notes Mark Highland, Founder and President at OM.

“When it comes to the organic fertilizer market, we’ve known for the past couple of years that the company to partner with is Suståne Natural Fertilizer, Inc. (Suståne) and we’re thrilled to announce our exclusive partnership with them which began this year”, comments TBC’s Mr. Wallin. Established in 1987, Suståne is the world’s leading manufacturer of granulated, organic and natural base slow release nitrogen fertilizers whose products are exported to over 60 different countries worldwide, and used by professional turf and landscape managers, farmers, gardeners, growers and horticulturists. “From the initial, positive results of our testing of Soil Reef’s biochar, we’ve been excited about the partnership with TBC and Soil Reef and we’re looking forward to developing industry changing products that improve plant growth and yields, contribute to the generation of healthy and productive soils, and allow for a significant increase in whole-plant nutrient uptake efficiency”, said Jon Sammons, Ph.D., Director of Research, at Suståne.

And then there’s Dr. Joseph Mercola, founder of the world’s #1 natural health website, who actively researched the biochar market for the past three years and selected TBC as his exclusive provider of biochar, found as Dr. Mercola’s Sprout Doctor on his website – which sees 6-8 million unique visitors monthly. “Biochar is finally getting the attention it deserves and TBC is a clear leader in the industry, paving the way to make a meaningful difference in soil and human health”, notes Dr. Joseph Mercola of

The Biochar Company has developed a line of Soil Reef™ branded, ready-to-use, biochar products available via retail, online, and bulk – by the super sack, pallet and truckload as well as in one cubic foot bags through

Soil Reef is the #1 selling biochar brand and its products have been used in land reclamation projects with the U.S. Forest Service in Colorado, the largest organic rooftop farm and garden, the Brooklyn Grange in New York, and premier botanic gardens such as The Chanticleer in Pennsylvania.

For product and sales inquiries, please contact TBC’s Director of Sales, Jonah Levine at

Industry Leaders Merge Under The Biochar Company Brand to Accelerate Biochar Market Growth, Social Impact and Carbon Drawdown

Berwyn, Pennsylvania – The Biochar Company and Biochar Solutions Inc. today announce the merger of their companies; two of the nation’s premier biochar businesses. “In an industry with challenging hurdles in product availability, distribution, and scalability, this merger creates a company uniquely positioned to overcome these barriers and deliver highly effective products to a wider client-base, at a lower price-point, while pioneering industry leading social impact initiatives”, said Jeff Wallin, The Biochar Company’s chief executive officer.

Wallin is energized to lead the combined company, which will continue to be named The Biochar Company (TBC) and be headquartered in Berwyn, Pennsylvania. This dynamic management team, which includes Morgan Williams, Biochar Solutions Inc.’s (BSI) co-founder and CEO, will guide industry leaders from both companies to tackle untapped market opportunities that solve today’s challenges in soil, water, and climate. Biochar, a porous charcoal product, is a natural substance, sustainably sourced from underutilized biomass that can last for hundreds to thousands of years in soil; hold water and nutrients; and catalyze biological and chemical environmental functions.

The Biochar Company has developed a line of Soil Reef™ branded biochar products available in retail, online, and bulk. With pre-spring e-commerce sales up 416% this year, and a consecutive three-year overall company growth of 300% year-over-year, the merger will accelerate growth and create even stronger market positioning.

“In such a rapidly expanding industry, it’s evident that combining the strengths of TBC and BSI into one coordinated effort uniquely positions us for continued growth and impact—we couldn’t be more excited. The merger opens new doors for both teams to develop more effective products, hone in on market-driven services, and create powerful brand experiences,” says Morgan Williams, now head of research and development and a company board member. “BSI and TBC share the common goal to deliver carbon negative solutions to the world advancing us in our finalist position to win Sir Richard Branson’s $25 million Virgin Earth Challenge.”

Wallin is equally enthused noting that “joining with an organization that has successfully pioneered work in industry market development, especially so in soil reclamation work, will strengthen our company’s ability to serve the needs of our ever-expanding suite of clients.” Additionally, Wallin continues “the merger is naturally symbiotic by combining TBC’s social impact drivers, Biochar Bob and The Biochar Alliance, with BSI’s position in the Virgin Earth Challenge—we’re on the edge of our seats every day.”

Over the past seven years, TBC’s umbrella of companies have had many successes including launching biochar projects from Hawaii to Canada to the continental U.S. Now, with the joining of BSI, the list of successes is highlighted by the first carbon negative biochar mine reclamation project in the world with the U.S. Forest Service in Colorado. TBC’s Soil Reef products are sold in Whole Foods Markets, in regional garden centers, is a leading e-commerce brand, and is used in the largest organic rooftop garden in the U.S., the Brooklyn Grange.